About
An agency built for the firms the big shops ignore.
Personal injury has Scorpion and Rankings.io. Everyone else has been sold the same 2019 SEO retainer with the words 'AI' pasted on. We started Isonn in Los Angeles to build the AI-search layer properly, for the firms that can actually afford it. Now we work with practices in every state.
How we work
Four rules we do not bend.
Answer first, always.
Every page we write answers the client's question in the first paragraph. That is what AI engines quote and what busy people read.
Mentions over links.
AI visibility correlates with being talked about on YouTube, Reddit, LinkedIn and directories, not with backlink counts. We spend the budget where the correlation is.
Publish the numbers.
Pricing, methodology, citation data. If we cannot show it, we do not claim it.
Say no to the wrong client.
Personal injury needs a budget we would underfund. We turn those down so we can serve the 95% of law firms that actually fit.
Why we say no to personal injury
The PI market is a different sport.
Los Angeles personal injury firms spend $10,000 to $30,000 a month on search, with years of compounding content and paid clicks above $100. A $3,500 retainer in that market buys a slow loss.
Family, estate, immigration, employment, criminal defense, landlord-tenant, elder law and business litigation are the opposite: answerable client questions, thin AI-search competition, and budgets that match what the work costs. That is where we win, so that is where we work.
Team
Who you'll work with.
Mike Gevorkyan
Chief Executive Officer
Built the SEO program behind 3PLGuys, taking a logistics company from a handful of pages to hundreds of ranking, AI-cited pages. Runs strategy and every first audit call. Glendale native; Armenian and English.
Dennis Arakelyan
Chief Technology Officer
Owns the citation-tracking pipeline, schema tooling and the LA AI Citation Index. Previously built analytics and warehouse systems for 3PLGuys. If a model can be measured, he measures it.
Sofia Castellanos
Head of Content
Legal content lead. Writes and edits the answer-first practice pages, runs the attorney review workflow, and leads the Spanish-language program for Southeast LA.
Daniel Park
AI Search Strategist
Runs the four-engine query sets and turns citation data into monthly plans. Leads Korean-language work for Koreatown and the South Bay.
Leila Farahani
Community & Reputation Lead
Review program, directory consistency and community placements. Leads Persian-language work for Encino and Westwood.
Grace Lin
Account Lead
Day-to-day contact for Growth and Community clients. Runs reporting walkthroughs and quarterly strategy calls. Mandarin and English.
Free citation audit
Find out who AI recommends instead of you.
Written report plus a thirty-minute walkthrough. No pitch until you ask for one.