Guides and resources

Everything the audit checks, written down.

Long-form guides, courthouse guides and the PDF checklists we use. Take them and do it yourself, or hand them to whoever runs your marketing.

Guides

The long-form guides.

Law firm SEO · Los Angeles

Law firm SEO in Los Angeles: the complete guide for mid-tier firms

Los Angeles is one of the three most competitive legal search markets in the country, but the competition is concentrated in personal injury. This guide covers how SEO actually works for the other 60,000 LA attorneys: what to build, what it costs, and how AI search changed the rules.

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AI search visibility

AI search visibility for law firms: how to get cited by ChatGPT, Perplexity and Google AI

When a client asks an AI assistant for a lawyer, the answer is three or four names. This guide explains how those names are chosen, why page-one rankings no longer guarantee a mention, and what a law firm has to build to be cited.

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GEO · Los Angeles

GEO for law firms in Los Angeles: a sub-market playbook

Every national guide to GEO stops at 'Los Angeles'. Clients don't. They ask for a lawyer in Glendale, in Downey, in Encino, and AI engines answer with firms tied to those places. This is the playbook for the county's twelve sub-markets.

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Multilingual

Multilingual law firm marketing in Los Angeles: get cited in your clients' language

More than half of Los Angeles County speaks a language other than English at home. AI assistants answer in the language of the question. Most law firms publish only in English. That is the whole opportunity, and this guide is how to take it.

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SEO vs GEO