When a client asks AI for a lawyer, be the answer.
41.9% of people now ask ChatGPT which lawyer to hire. The answer names three or four firms and stops. Isonn makes sure one of them is yours, in your practice area and your city.
“Who is a good family law attorney in Glendale?”
Pick your practice area and city, then ask.
Sample answer · illustrative
Published pricing
Three tiers, every number on the site.
Month to month
Thirty days notice. No setup fee.
Attorney review
Nothing publishes without your sign-off.
Bar-rule compliant
No incentivized reviews, no results claims.
Not personal injury
We say no to the firms we can't help.
0.0%
of consumers would ask ChatGPT which lawyer to hire
iLawyer Marketing survey, Aug 2026
3–0
firms named per AI answer
Then it stops. No page two.
0%
of legal searches show a Google AI Overview
SEO Discovery, 2026
0.00
correlation between backlinks and AI visibility
Ahrefs, 75,000 brands. Mentions score 0.66.
The problem
Rankings used to be ten spots. Now it's three, and there's no page two.
A firm can sit on page one of Google and still be invisible to ChatGPT, Perplexity, Gemini and Google's own AI Overview. Those engines don't rank pages. They decide whether you are a credible answer, then name a handful of firms.
- They read your schema, not your headline.
- They cross-check your name and phone across ten directories.
- They weight reviews and mentions far above backlinks.
- They quote pages that answer the question in the first paragraph.
Visibility snapshot
Your firm
#3 for “family lawyer” in your city
3 firms named · not yours
4 firms named · not yours
3 sources cited · not yours
The pattern the audit finds most often: page one on Google, absent from the other three. The free check shows the real grid for your firm.
How it works
Four things AI checks before it names a firm.
Each one is a service. Together they are the program.
Services
Everything between your firm and an AI citation.
Buy one piece or the whole program. Nothing is bundled you don't need.
$2,000 – $5,000 / month
Three flat retainers, published in full. No setup fee. Cancel with thirty days notice. Compare them line by line with any proposal on your desk.
Personal injury
That market runs on $20,000-a-month budgets. Our model is built for the other million attorneys.
Who we work with
Built for the firms personal injury agencies ignore.
Mid-tier practice areas, small teams, and communities nationwide that search in more than one language. Started in Los Angeles, now in every state.
Practice areas
- Family Law
- Estate Planning
- Immigration
- Employment Law
- Criminal Defense
- Business Litigation
- Landlord-Tenant
- Elder Law
Major markets
All states & citiesLanguages
Clients ask in their own language. AI answers in the language of the question, and cites firms that publish in it.
Multilingual visibilityReporting
You see citations move before you see the phone ring.
Every month we re-run your query set through four engines and report which ones name you, which don't, and what changed. Entity score, review velocity and content coverage sit next to it.
- 40-60 tracked client questions per firm
- ChatGPT, Perplexity, Gemini and AI Overviews
- Weekly alerts on the Community tier
- Live in your client dashboard at dashboard.isonn.com
Citation rate
48 tracked queries
Engines citing you
ChatGPT · Perplexity · AIO
Entity score
from 31 at audit
Reviews this month
Google · Avvo
Citation rate · 12 wk
Pricing
Flat monthly retainers. No setup fee. Cancel with thirty days notice.
Foundation
$2,000 /mo
For solos who need to exist in AI answers.
- AI citation audit across ChatGPT, Perplexity, Gemini and Google AI Overviews
- LegalService and FAQ schema on every page
- Google Business Profile and directory alignment
- Monthly citation report
Growth
$3,500 /mo
For firms competing in one practice area, one region.
- Everything in Foundation
- Four answer-first content pieces per month
- Review program across Google, Avvo and Martindale
- City and practice-area landing pages
- Quarterly strategy call
Community
$5,000 /mo
For firms serving a language community.
- Everything in Growth
- Bilingual content in Spanish, Armenian, Korean, Mandarin or Persian
- Community directory and press placement
- Weekly citation monitoring with alerts
- Dedicated account lead
Journal
From the journal
FAQ
Questions lawyers ask us.
Straight answers about AI search, SEO and what we actually do.
When someone asks ChatGPT, Perplexity, Gemini or Google's AI Overview for a lawyer, the answer names a handful of firms and links to their sources. Being cited means your firm is one of the names in that answer. Isonn's work is to make that happen for your practice area and your city.
Traditional SEO chases rankings on a results page. AI search engines don't show a results page. They read your site, your reviews and your directory listings, then decide whether you are a credible answer. Isonn optimizes for that decision: structured data, direct-answer content, consistent entity signals and review velocity. Classic SEO still runs underneath, but it is the engine, not the product.
Family law, estate planning, immigration, employment, criminal defense, business litigation, landlord-tenant and elder law. We do not take personal injury clients, because that market is dominated by firms spending over $20,000 a month and our model is built for firms that are not.
Schema and entity fixes are picked up within two to six weeks. Content-driven citations for competitive queries typically take three to five months. We report citation status every month so you see movement before it turns into calls.
Three published tiers: Foundation at $2,000 a month, Growth at $3,500 and Community at $5,000. No setup fee, thirty days notice to cancel, and a free audit before you pay anything.
Yes, in every state. Los Angeles is where we started and where the data is deepest, but the same method works anywhere: state-specific advertising rules, courthouse pages, community references, and language-specific content for the populations that search in those languages.
We run your practice area and city through the major AI assistants, record who gets cited and why, then audit your site's schema, your Google Business Profile, your directory profiles and your review signals against those winners. You get a written report and a thirty-minute walkthrough. The audit is free.
No. We focus on organic and AI search. When paid search is the right tool for a firm we say so and refer out.
Still have questions? Talk to us →
Free citation audit
Find out who AI recommends instead of you.
Written report plus a thirty-minute walkthrough. No pitch until you ask for one.