Playbook · 2 pages
The Review Velocity Playbook
Four to eight reviews a month across Google, Avvo and Martindale without breaking California's rules.
AI engines weight reviews and mentions far above backlinks, and cadence beats totals. The request flow, where to send clients, how to respond without breaching confidentiality, and the four metrics to track.
What's inside
- The rules first (no incentives, no gating)
- Two-touch request flow with templates
- Google, Avvo, Martindale rotation
- Response rules incl. negative reviews
- Month-one plan
Contents
- The rules first
- The request flow
- Where to send them
- Responding
- Measuring velocity
- A month one plan
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