Which service should a firm start with?

The AI citation audit, always. It tells you which of the other five matter for your practice area and city.

Do services differ by practice area?

The deliverables are the same. The query sets, content plans and directories differ, which is why every engagement starts with the audit.

Services

Everything between your firm and an AI citation.

Six services. Each stands alone. Together they are the program that gets a mid-tier Los Angeles firm named by ChatGPT, Perplexity, Gemini and Google AI Overviews.

AI Citation Audit

See which firms AI recommends for your practice area and city, and why.

An AI citation audit measures how often AI assistants name your law firm when a potential client asks for a lawyer in your practice area and city. It records which competing firms are cited instead, then audits the signals behind those citations: schema, directory consistency, review volume and answer-first content.

Included in every tier and offered free before any engagement.

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AI Search Optimization

Structured data, entity signals and answer-first content so AI can verify and cite you.

AI search optimization is the set of changes that make a law firm easy for AI engines to verify and quote: structured data that states who you are and what you do, identical name and contact details across directories, pages that answer client questions directly, and permission for AI crawlers to read your site.

Schema, entity alignment and crawler access are in Foundation. Answer-first rewrites and tracking depth scale with Growth and Community.

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Law Firm SEO

Technical, local and on-page SEO built for mid-tier practice areas, not personal injury budgets.

Law firm SEO is the technical, local and on-page work that helps a firm's website rank for the searches clients make: fast pages that Google can crawl, an optimized Google Business Profile for the map pack, consistent local citations, and practice pages that match what people type.

Technical and local foundations are in Foundation. Page-level content work is Growth and above.

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Content & Pillar Pages

Intent-complete content hubs that answer every question a client asks before hiring.

Answer-first legal content puts a complete, plain-language answer in the first paragraph under a question-phrased heading, then adds the detail. Studies of AI citations show most quoted passages come from the first third of a page, so the structure matters as much as the depth.

Four pieces a month on Growth. Community adds native-language versions.

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Review & Reputation Signals

A review program across Google, Avvo and Martindale, because AI weights reputation heavily.

AI engines treat reviews and third-party mentions as evidence that a firm is real, active and trusted. Studies of AI visibility find brand mentions correlate roughly three times more strongly than backlinks. Review volume, recency and specificity all feed that signal.

Included from Growth upward.

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Multilingual Visibility

Spanish, Armenian, Korean, Mandarin and Persian content so AI cites you in the client's language.

Yes. AI assistants answer in the language of the question and prefer sources written in that language. A firm with only English pages is rarely cited for a Spanish or Armenian query, even when it serves those clients every day. Native-language pages close that gap.

The Community tier. Also available as an add-on to Growth for one language.

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How it works

Four things AI checks before it names a firm.

Each one is a service. Together they are the program.

STEP 01

Audit

We ask every major AI assistant your client's question and record who gets cited and why.

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AI citation audit

Your firm

EXAMPLE REPORT
ENGINES: 4

Entity confidence score

How confidently a model can confirm who you are, where you practice and what you handle.

LegalService schemaMissing
Google Business Profile categoryMismatch
Avvo / Martindale NAPMismatch
Answer-first practice pages0 of 6
Review velocity2 / month
AI crawler accessAllowed

6 FIXES · EST. 4 WEEKS TO FIRST CITATION

STEP 02

Structure

LegalService schema, entity alignment and directory cleanup so a model can verify you exist.

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Entity consistency

Example

3 ISSUES

DirectoryNamePhoneStatus

Google Business ProfileMatches bar recordMain lineConsistent

State bar profileMatchesNot listedConsistent

Avvo“Law Offices” addedMain lineMismatch

MartindaleMatchesOld numberMismatch

YelpUnclaimed—Missing

JustiaMatchesMain lineConsistent

The three most common first-audit findings: a directory that added words to the name, one carrying an old phone number, and an unclaimed listing.

STEP 03

Answer

Pages written as direct answers to the questions clients ask, in the languages they ask them in.

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Answer-first page

CITED 3/4

How is child custody decided in California?

California courts decide custody on the child's best interest, weighing health, safety, each parent's history and the child's ties to school and community. Judges start from a presumption that frequent contact with both parents helps, unless abuse or neglect is shown.

H2Legal vs physical custody

H2What a judge looks at

H2How long a custody case takes in LA County

H2What it costs

42-word answer · FAQ schema · updated Sept 2026

STEP 04

Signal

A review program across Google, Avvo and Martindale, because AI weights reputation more than links.

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Review velocity

Google + Avvo + Martindale

last 6 mo

FAQ

Buying questions.

Yes. The audit is free and any service can be scoped alone. Most firms take the tier that bundles what the audit recommends, because the pieces reinforce each other.

Still have questions? Talk to us →

Free citation audit

Find out who AI recommends instead of you.

Written report plus a thirty-minute walkthrough. No pitch until you ask for one.

Request my audit See pricing