Community & Reputation Lead

Leila Farahani

Review program, directory consistency and community placements. Leads Persian-language work for Encino and Westwood.

Reviews and bar-safe responsesDirectory consistencyGoogle Business Profile

Guides

Long-form guides by Leila

Persian law firm marketing in Encino: AI search for LA's Iranian community

Los Angeles holds the largest Iranian community outside Iran, concentrated in Encino, Tarzana, Sherman Oaks and Westwood, with high demand for estate, business and family counsel. Persian legal queries to AI engines currently return almost no local firm.

Read the guide

Articles

9 articles

ReviewsAI search

Reddit for Lawyers: Why It Drives AI Citations (and Bar-Safe Ways to Use It)

Reddit supplies roughly 40% of citations in some AI answer studies because engines treat it as evidence of what real people say. Lawyers can earn from that without pitching: answer procedure questions in r/legaladvice and LA subreddits, name nothing, and let the thread be found.

Oct 1, 2026 · 6 min read

AI searchReviews

Directory Consistency Checklist: 20 Listings AI Engines Trust for Law Firms

AI engines cross-check a firm's name, address, phone and practice list across the State Bar, Google, Avvo, Martindale, Justia, Yelp, LinkedIn and more before naming it. One mismatch reads as two firms. Here are the twenty listings to align, in order.

Sep 28, 2026 · 6 min read

ReviewsAI search

Why Your Reviews Are Not Helping Your AI Visibility (Five Fixable Reasons)

A firm with 150 Google reviews and no AI citations usually has one of five problems: the reviews are all on one platform, they are old, they say nothing about the practice or the place, they are unanswered, or the profile they sit on is inconsistent with everything else. Each is visible in ten minutes and fixable in a quarter. What the engines actually do with review data, and the fixes in order.

Aug 4, 2026 · 5 min read

ReviewsAI search

Local Press and Bar Associations as Citation Sources: The Mentions AI Engines Trust That Most Firms Never Earn

AI engines draw a large share of the sources they cite from a small set of trusted domains, and for Los Angeles legal questions that set includes the local press, the county and city bar associations, and the courts. A firm quoted in the Long Beach Post on the tenant ordinance, or listed as a section chair at the LACBA, is a firm those engines can name with confidence. How to earn those mentions honestly, practice by practice, without a PR retainer.

Jul 7, 2026 · 5 min read

ReviewsCompliance

The Review Velocity Playbook, Bar-Compliant Edition: Four to Eight a Month Without Asking Anyone to Lie

Review velocity is the rate at which genuine reviews arrive, and it is the review signal that moves the map pack and AI answers most. The pace that works for a small Los Angeles firm is four to eight a month, produced by asking at three matter milestones, rotating platforms, and responding to every one. The full process, the templates, the platform rotation, and the California rules it stays inside.

Mar 31, 2026 · 5 min read

ReviewsCompliance

How to Respond to a Negative Google Review Without Breaching Confidentiality

A one-star review from a former client is not a waiver of confidentiality. Business and Professions Code section 6068(e) and Rule 1.6 still apply, and lawyers have been disciplined for what they wrote in a reply. The rule, the three replies that are safe, the replies that are not, and when to ask Google to remove the review instead.

Apr 8, 2025 · 4 min read

Local SEOReviews

The Law Firm Directory Audit: Avvo, Justia, FindLaw, Yelp and the State Bar Profile in One Afternoon

Directory listings feed the map pack, the organic results and now AI answers. Most Los Angeles firms have at least one wrong phone number or old address across the twelve listings that matter. The audit takes an afternoon: pull every listing, match it character for character to the Google profile, and fix the State Bar record first.

Dec 17, 2024 · 5 min read

ReviewsLocal SEO

How Many Google Reviews Does a Los Angeles Law Firm Need to Rank in the Map Pack?

Enough to match the third-ranked profile in your city and practice, arriving at a steady pace. In most LA sub-markets that is 40 to 120 reviews for family, estate and criminal practices, with four to eight new ones a month. Count the competitors, then set the pace, all inside California's advertising rules.

Sep 26, 2024 · 5 min read

Local SEOLaw firm SEO

Which Google Business Profile Category Should a Law Firm Pick? (One Primary, and It Is Not 'Law Firm')

The primary category is the strongest single ranking input in the map pack. Pick the one that names the practice, add the rest as secondary, and remove any for work the firm no longer takes. A table for eight practice areas and the three mistakes we see most in Los Angeles.

Sep 10, 2024 · 5 min read

Free citation audit

Find out who AI recommends instead of you.

Written report plus a thirty-minute walkthrough. No pitch until you ask for one.

Request my audit See pricing