Chief Executive Officer

Mike Gevorkyan

Built the SEO program behind 3PLGuys, taking a logistics company from a handful of pages to hundreds of ranking, AI-cited pages. Runs strategy and every first audit call. Glendale native; Armenian and English.

Law firm SEO strategyLos Angeles sub-marketsAgency selection and pricing

Guides

Long-form guides by Mike

Law firm SEO · Los Angeles

Law firm SEO in Los Angeles: the complete guide for mid-tier firms

Los Angeles is one of the three most competitive legal search markets in the country, but the competition is concentrated in personal injury. This guide covers how SEO actually works for the other 60,000 LA attorneys: what to build, what it costs, and how AI search changed the rules.

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GEO · Los Angeles

GEO for law firms in Los Angeles: a sub-market playbook

Every national guide to GEO stops at 'Los Angeles'. Clients don't. They ask for a lawyer in Glendale, in Downey, in Encino, and AI engines answer with firms tied to those places. This is the playbook for the county's twelve sub-markets.

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Armenian · Glendale

Armenian law firm marketing in Glendale: AI search for the largest Armenian community outside Armenia

Glendale is home to roughly 80,000 people of Armenian heritage, many of whom search for legal help in Armenian. AI engines answer in Armenian and, today, cite almost no Glendale firm. The first firms to publish properly in Armenian will own that answer.

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Agency comparison

Best law firm SEO agencies in Los Angeles (2026): an honest list with an AI-visibility column

Most 'best agencies' lists are written by one of the agencies and hide the criteria. This one is written by Isonn, includes Isonn, and uses five criteria you can check yourself on each agency's site. Where we do not know something, we say so.

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Articles

14 articles

PricingLaw firm SEO

How Much Does Law Firm SEO Cost in Los Angeles? Real Ranges for 2026

Published benchmarks, what the numbers include and exclude, why personal injury distorts every average, and what a mid-tier Los Angeles firm should actually expect to pay for SEO and AI search visibility together.

Sep 17, 2026 · 3 min read

Law firm SEOAI search

Does SEO Still Work for Lawyers Now That 42% of Clients Ask ChatGPT?

Yes, and for a reason most agencies get backwards: AI engines read the same reviews, directories and pages that SEO builds. Here is what still sends calls, where SEO alone fails, and what to change this quarter.

Sep 14, 2026 · 4 min read

PricingGEO

How Much Does GEO / AI SEO Cost for a Small Law Firm?

Published add-on pricing for generative engine optimization runs $3,000 to $6,000 a month on top of SEO. Here is what that buys, why it overlaps with work you may already pay for, and what a small firm should actually spend.

Sep 13, 2026 · 3 min read

PricingAI search

Your Agency Says 'AI-Powered SEO'. Here Is What to Ask

Every law firm SEO proposal now says AI somewhere. It can mean the agency writes your pages with a model and publishes them unread, or that it measures whether AI engines cite you, or nothing at all. Seven questions that separate the three, what a good answer to each sounds like, and the two answers that should end the meeting.

Aug 18, 2026 · 4 min read

PricingLaw firm SEO

In-House Marketing Coordinator vs Agency for a Five-Attorney Firm: The Real Cost Comparison

A five-attorney Los Angeles firm can hire a marketing coordinator at $65,000 to $85,000 plus benefits and tools, or retain an agency at $2,000 to $5,000 a month, or do both. Each covers different work well. The full cost table, what each option does and does not do (writing, technical, reviews, reporting, the bar-rule review), and the arrangement that works for most firms this size.

Jun 23, 2026 · 5 min read

PricingChatGPT

ChatGPT Ads vs Earned AI Citations for Lawyers: What Each Buys, and What Neither Does

OpenAI began testing ads in ChatGPT for US users on the free and Go tiers in early 2026, and legal is an obvious category. An ad is a placement; a citation is a recommendation, and users treat them differently. What is known about the ad product so far, what it should cost relative to Google, where earned citations still win, and why a small Los Angeles firm should build the second before buying the first.

Apr 28, 2026 · 5 min read

AI searchLaw firm SEO

Law Firm SEO in 2026: What Changed in 2025, and What Did Not

AI Mode launched for everyone, AI Overviews reached two billion monthly users, ChatGPT passed 800 million weekly users, and two studies put numbers on the click decline. Meanwhile the map pack, the practice page and the review did exactly what they did in 2023. The year in six changes and four constants, and what a Los Angeles firm's plan for 2026 should contain.

Jan 8, 2026 · 5 min read

AI searchGEO

Do AI Citations Actually Turn Into Calls? What We Measure, and What We Can and Cannot Attribute

A firm named in a ChatGPT answer rarely gets a tracked click; it gets a branded search, a direct visit or a call a day later. That makes AI citations hard to attribute and easy to either dismiss or oversell. The three signals we use (branded search, direct and 'AI-referred' sessions, and intake asking 'how did you hear about us'), how each behaves, and the honest limits.

Dec 9, 2025 · 5 min read

PricingLaw firm SEO

Law Firm SEO Contracts: Seven Terms to Refuse Before You Sign

Twelve-month minimums, setup fees, agency-owned domains and content, 'proprietary' reporting with no raw data, ranking guarantees, auto-renewal with 90-day notice, and exclusivity that binds the firm but not the agency. Each is common in law firm SEO contracts, each has a reason it exists, and each should be struck. What to ask for instead.

Oct 14, 2025 · 5 min read

Practice areasContent

Business Litigation SEO in Los Angeles: Why LinkedIn Is Half the Job

Business litigation clients are found by a general counsel, a founder or a CFO who searches the problem ('partner dispute buyout California'), reads a firm's analysis, then checks the lawyer on LinkedIn before calling. The site wins the search; the profile wins the call. The page set for a Downtown, Pasadena or Santa Monica litigation practice and the LinkedIn work that goes with it.

Aug 12, 2025 · 5 min read

AI searchLaw firm SEO

AI Overviews Cut Clicks by a Third on Informational Searches. Where Do Law Firm Leads Come From Now?

Ahrefs measured a 34.5% drop in click-through for the top result when an AI Overview appears; Pew found users click a result on 8% of searches with a summary versus 15% without. Both are about informational queries. Legal leads come mostly from transactional ones, where the map pack and the practice pages still do the work. What the numbers mean for a Los Angeles firm's traffic report, and what to measure instead of visits.

Jul 29, 2025 · 5 min read

Practice areasContent

Criminal Defense SEO: The Arraignment Page Every Los Angeles Firm Should Have (and Almost None Do)

The first search after an arrest is not 'criminal defense lawyer'. It is 'what happens at arraignment' plus the courthouse on the citation. A page that answers that for each LA courthouse, with Penal Code section 977, the 48-hour rule and what to bring, reaches the client before any directory does. The structure, the courthouse list and the sentences that get quoted.

May 8, 2025 · 5 min read

Practice areasLaw firm SEO

Employment Lawyer SEO After PAGA Reform: The Pages Los Angeles Workers Are Searching For

The July 2024 PAGA reform changed what employees can recover and how employers can cure violations, and search behavior followed. Employee-side firms in Los Angeles now win on fact-pattern pages (unpaid final paycheck, misclassification, retaliation after a complaint), not on 'employment lawyer'. The page list, the statutes to cite, and the Burbank and Downtown angle.

Feb 20, 2025 · 5 min read

Local SEOLos Angeles

Los Angeles Is Twelve Legal Markets, Not One: A City-Page Strategy for Small Firms

A firm in Glendale does not compete with a firm in Torrance. Los Angeles County splits into a dozen sub-markets, each with its own courthouse, community and language, and Google ranks locally within each. The strategy that works for a small firm: pick two or three sub-markets, build a real page for each, and leave 'Los Angeles' to the firms with fifty attorneys.

Oct 29, 2024 · 5 min read

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