Chief Technology Officer

Dennis Arakelyan

Owns the citation-tracking pipeline, schema tooling and the LA AI Citation Index. Previously built analytics and warehouse systems for 3PLGuys. If a model can be measured, he measures it.

Schema and structured dataAI crawlers and technical SEOCitation measurement

Guides

Long-form guides by Dennis

AI search visibility

AI search visibility for law firms: how to get cited by ChatGPT, Perplexity and Google AI

When a client asks an AI assistant for a lawyer, the answer is three or four names. This guide explains how those names are chosen, why page-one rankings no longer guarantee a mention, and what a law firm has to build to be cited.

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SEO vs GEO

SEO vs GEO for law firms: what each does and why you need both

Agencies now sell 'GEO' as a separate product on top of SEO. Some of that is real, some is repackaging. This page separates the two honestly so a firm can decide what to buy.

Read the guide

Articles

9 articles

AI searchTechnical SEO

llms.txt for Law Firms: What the Evidence Says (and Why We Ship It Anyway)

No major AI provider confirms reading llms.txt, and a 137,000-site study found 97% of the files received no bot traffic. Ship it in ten minutes, then spend the real effort on schema, answer-first pages and mentions.

Sep 21, 2026 · 5 min read

AI searchTechnical SEO

Which AI Crawlers Should a Law Firm Allow? A robots.txt Guide for 2026

Allow the retrieval bots that fetch pages to answer live questions (OAI-SearchBot, ChatGPT-User, PerplexityBot, Claude-SearchBot, Google-Extended) and you stay citable. Blocking them removes your firm from AI answers, not from training.

Sep 18, 2026 · 6 min read

SchemaAI search

Schema Markup for Law Firms: What Still Matters in 2026

Google dropped the FAQ rich result and deprecated the Attorney type, but AI engines lean on structured data more than ever. The types to use, copy-ready examples, the rules that matter, and what to stop doing.

Sep 11, 2026 · 3 min read

SchemaAI search

FAQPage Schema After Google Dropped the Rich Result: Keep It or Cut It?

Google stopped showing FAQ rich results for most sites in August 2023, and many agencies stopped adding the markup. Keep it, on pages where the questions and answers are visible, because it costs nothing, it still validates, and it makes the question-answer pairs explicit to every system that parses structured data. Cut it from pages where the questions are hidden or invented. The rule, the JSON, and what it does and does not do for AI citations.

Feb 10, 2026 · 5 min read

Technical SEOLaw firm SEO

Five Signs Your Law Firm Website Was Built for 2019 (and What Each One Costs You Now)

A stock-photo hero with a slider, a chat widget, one 'Practice Areas' page, a blog of 400-word posts, and schema that stops at the organization. Each was standard in 2019 and each now costs rankings, AI citations or leads. How to spot them on your own site in ten minutes and what to replace each with, in order of return.

Dec 18, 2025 · 5 min read

AI searchLocal SEO

Entity Consistency for Law Firms: The One Fix Most Firms Skip

Search engines and AI systems decide whether to trust a firm by whether every mention of it agrees: name, address, phone, attorneys, practice areas, across the site, the directories, the bar record and the schema. A firm that is 'Smith & Lee' on Google, 'Smith and Lee Law Group' on Avvo and 'Smith Lee LLP' in its own footer is three weak entities instead of one strong one. How to find the mismatches and fix them in a week.

Aug 26, 2025 · 4 min read

AI searchTechnical SEO

Should Your Law Firm Block GPTBot? A Cautious Answer for 2025

Blocking GPTBot keeps a firm's pages out of OpenAI's training data. It does not affect ChatGPT's search answers, which use a different crawler, OAI-SearchBot. Most firms that blocked 'AI bots' in 2023 blocked both without meaning to. The bot list, what each one feeds, and the robots.txt we recommend for a law firm that wants to be found.

Apr 22, 2025 · 5 min read

SchemaTechnical SEO

Person Schema for Attorneys: sameAs Done Right (With the JSON)

Person markup on an attorney profile tells search systems that the lawyer on the page, the State Bar record, the Avvo profile and the LinkedIn account are one person. Most firm sites either omit it or fill sameAs with the firm's social links. The correct fields, the correct sameAs targets, the JSON to paste, and how to validate it.

Mar 25, 2025 · 4 min read

Technical SEOLaw firm SEO

INP Replaced FID in March. Most Law Firm Sites Still Fail It. Here Is the Fix List

Interaction to Next Paint became a Core Web Vital on March 12, 2024, and it is harder to pass than the metric it replaced. Law firm sites fail it for four reasons: chat widgets, tag managers loaded with scripts, page builders, and hero sliders. The fixes, in order of effect, and how to check the site before Google's next core update.

Dec 5, 2024 · 5 min read

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