Topic · 5 articles

Tools and how-tos

Step-by-step checks a firm can run itself, and the free browser tools that go with them.

In-House Marketing Coordinator vs Agency for a Five-Attorney Firm: The Real Cost Comparison

A five-attorney Los Angeles firm can hire a marketing coordinator at $65,000 to $85,000 plus benefits and tools, or retain an agency at $2,000 to $5,000 a month, or do both. Each covers different work well. The full cost table, what each option does and does not do (writing, technical, reviews, reporting, the bar-rule review), and the arrangement that works for most firms this size.

Jun 23, 2026 · 5 min read

PricingLaw firm SEO

How to Read Your Agency's Monthly SEO Report (and What Is Usually Missing From It)

Most law firm SEO reports lead with sessions, keyword counts and a 'visibility score', and none of those is a lead. The five numbers a partner should look for (calls and forms by source, map-pack position by city, practice-page clicks, branded search, and AI citations with the query list), where each comes from, and the questions to ask when they are absent.

Nov 25, 2025 · 5 min read

AI searchGEO

How to Track Your Law Firm's AI Citation Rate (Method and a Copyable Template)

Citation rate is the share of AI answers, for a fixed set of questions, that name your firm. It is the number that replaces rankings for ChatGPT, Perplexity, Gemini and Google's AI surfaces, and it can be measured by hand. The method we use: a query list of 40 to 60 questions, five engines, three runs each, monthly, logged in a sheet. Here is the template and the rules that keep the number honest.

Sep 23, 2025 · 5 min read

Local SEOReviews

The Law Firm Directory Audit: Avvo, Justia, FindLaw, Yelp and the State Bar Profile in One Afternoon

Directory listings feed the map pack, the organic results and now AI answers. Most Los Angeles firms have at least one wrong phone number or old address across the twelve listings that matter. The audit takes an afternoon: pull every listing, match it character for character to the Google profile, and fix the State Bar record first.

Dec 17, 2024 · 5 min read

Technical SEOLaw firm SEO

INP Replaced FID in March. Most Law Firm Sites Still Fail It. Here Is the Fix List

Interaction to Next Paint became a Core Web Vital on March 12, 2024, and it is harder to pass than the metric it replaced. Law firm sites fail it for four reasons: chat widgets, tag managers loaded with scripts, page builders, and hero sliders. The fixes, in order of effect, and how to check the site before Google's next core update.

Dec 5, 2024 · 5 min read

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