Topic · 7 articles

ChatGPT for law firms

How ChatGPT chooses which firms to cite, how rarely it does, and what moves a firm into its answers.

Google AI Mode vs AI Overviews vs ChatGPT: How Each Picks a Lawyer (2026)

AI Overviews pull from Google's index and lean on the map pack; AI Mode runs several searches and rewards depth; ChatGPT searches Bing-style sources and cites rarely but decisively. Each rewards a different part of the same foundation.

Sep 24, 2026 · 6 min read

ChatGPTAI search

How to Get Your Law Firm Cited by ChatGPT (2026, with Los Angeles Examples)

ChatGPT names three or four firms when someone asks for a lawyer. Here is exactly how it picks them, why page-one Google rankings don't carry over, and the six things a Los Angeles firm has to fix to be one of the names.

Sep 15, 2026 · 4 min read

GEOAI search

What Is Generative Engine Optimization for Law Firms? (Plain-English)

GEO is the work of making a law firm easy for ChatGPT, Perplexity, Gemini and Google AI to verify and quote, so the firm is named when someone asks for a lawyer. Here is how engines choose, which signals matter, and the first steps.

Sep 12, 2026 · 3 min read

AI searchGEO

Which Sources Do AI Engines Cite for Legal Queries? What the Published Studies Say

The studies agree on the shape: a small set of domains earns most citations, earned mentions matter more than links, most cited passages sit near the top of a page, and the engines differ sharply in how often they name a brand at all. What Ahrefs, Soar, 5W, Digital Applied and others found, what it implies for a Los Angeles law firm, and what our own Los Angeles logs add.

Aug 27, 2026 · 5 min read

PricingChatGPT

ChatGPT Ads vs Earned AI Citations for Lawyers: What Each Buys, and What Neither Does

OpenAI began testing ads in ChatGPT for US users on the free and Go tiers in early 2026, and legal is an obvious category. An ad is a placement; a citation is a recommendation, and users treat them differently. What is known about the ad product so far, what it should cost relative to Google, where earned citations still win, and why a small Los Angeles firm should build the second before buying the first.

Apr 28, 2026 · 5 min read

AI searchTechnical SEO

Should Your Law Firm Block GPTBot? A Cautious Answer for 2025

Blocking GPTBot keeps a firm's pages out of OpenAI's training data. It does not affect ChatGPT's search answers, which use a different crawler, OAI-SearchBot. Most firms that blocked 'AI bots' in 2023 blocked both without meaning to. The bot list, what each one feeds, and the robots.txt we recommend for a law firm that wants to be found.

Apr 22, 2025 · 5 min read

AI searchChatGPT

ChatGPT Search Just Launched. What It Means for Law Firm Websites

OpenAI switched on web search inside ChatGPT on October 31, 2024. Answers now cite live pages, and a firm's site can be one of them. Nothing about the rules is known yet, but three things are visible already: the crawler is OAI-SearchBot, the sources skew toward directories and news, and the answers quote short direct passages. What to change now, and what to wait on.

Nov 14, 2024 · 4 min read

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