Tool
How many reviews a month can your firm actually earn?
Reviews are the mention signal AI engines weight most. Plan the cadence from your caseload, inside bar rules.
80% · most firms ask under 30% without a process
Assumptions
One request per milestone, one platform per request, and the posting rates we see for each practice area (25% for family law). No incentives, no gating; California Rules of Professional Conduct 7.1 to 7.3 apply. Estimates, not guarantees.
Expected review velocity
4.8 / month
On target. The range that moves map-pack prominence and AI citations for a small Los Angeles firm is four to eight a month, spread across Google and Avvo.
Requests sent
19 / month
Months to 50 reviews
8
Milestone map for family law
- 1Retainer signed · one request, one platform
- 2First hearing done · one request, one platform
- 3Judgment or agreement · one request, one platform
Rotate Google and Avvo between milestones so velocity looks natural to platforms and engines. Respond to every review within two business days with the bar-safe templates.
FAQ
About the planner.
That is the range where map-pack prominence and AI citation rate move for a small Los Angeles firm without the velocity looking artificial. Recency matters more than the total: twelve reviews this quarter beat fifty from 2021.
Asking is allowed. Incentivizing, gating (asking only happy clients), drafting the review for the client, or responding in a way that confirms representation are not. California Rules of Professional Conduct 7.1 to 7.3 and the confidentiality rules apply.
From the request programs we run: the share of asked clients who post within two weeks, by practice area. Family and estate clients post most readily; criminal defense clients least. They are averages, not guarantees.
Google for most clients, Avvo for those who found you there, Yelp where the firm's audience uses it. Rotate so no single platform gets a burst.
Still have questions? Talk to us →
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