Tool
Which retainer actually fits your firm?
Practice area, city and firm size decide what a budget buys in Los Angeles. See the realistic tier and the timeline before you talk to anyone.
How this decides
Head-term competition per practice area from the LA law firm SEO guide, whether the city's clients search in another language, and firm size. Personal injury is not offered; we decline it before the audit.
Realistic fit
Community · $5,000 / month
Pasadena clients for estate planning search largely in a language other than English, and native-language pages plus community placement are the lever nobody else pulls.
Competition for this practice area: low. Wide open. Definitional questions and probate pages are cited quickly.
What that tier includes
- Everything in Growth
- Bilingual content in Spanish, Armenian, Korean, Mandarin or Persian
- Community directory and press placement
- Weekly citation monitoring with alerts
- Dedicated account lead
Timeline
Foundation plus native-language pages from month two; community placements from month three; language-query citations often within eight to twelve weeks because nobody else publishes them.
Your current site is kept; pages are rewritten answer-first and schema is added.
FAQ
About the estimate.
Because competition is concentrated. $2,000 a month can make an estate firm the default AI answer in Pasadena and cannot move a personal injury firm one spot Downtown. Practice area and sub-market decide what a dollar buys.
Los Angeles personal injury runs on $10,000 to $30,000 a month budgets. Our tiers would underfund it, so we decline it before the audit rather than take the retainer.
Yes. Most firms start on Foundation for the entity and schema work and move to Growth when the content plan is ready. Tier changes take effect at the next billing date.
No. It is the starting point for the free audit, which replaces the estimate with your measured citation rate and the specific gap behind it.
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