How visible is your firm to AI engines?

Entity

0/5 · 25 pts

Firm name identical on site, State Bar, Google Business Profile, Avvo, Martindale, Justia, Yelp
Same phone and address everywhere, same formatting
Same practice-area list everywhere
Every attorney has a site profile with bar number and photo
GBP primary category matches your main practice

Schema

0/6 · 20 pts

LegalService or ProfessionalService with sameAs links
Person schema for each attorney
FAQPage on question content
Article schema with author and dates on guides
BreadcrumbList on inner pages
Not relying on the deprecated Attorney type

Content

0/5 · 20 pts

Every practice page opens with a question and a 40–60-word answer
Costs, timelines and deadlines stated as numbers
City pages name the courthouse, neighborhoods and communities
Visible 'last updated' date, refreshed quarterly
Pages exist in every language your clients search in

Signals

0/5 · 20 pts

4–8 new reviews a month across Google, Avvo, Martindale
Every review answered within two business days
Attorney LinkedIn profiles complete and publishing
Listed with bar association and community organizations
At least one YouTube video per practice area

Access

0/3 · 15 pts

robots.txt allows GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended
XML sitemap current and submitted; no orphan pages
Core Web Vitals pass on mobile