Platform
Google Business Profile for law firms.
The map pack and the entity Google AI Overviews trust first.
Entity consistency
ExampleDirectoryNamePhoneStatus
Google Business ProfileMatches bar recordMain lineConsistent
State bar profileMatchesNot listedConsistent
Avvo“Law Offices” addedMain lineMismatch
MartindaleMatchesOld numberMismatch
YelpUnclaimed—Missing
JustiaMatchesMain lineConsistent
The three most common first-audit findings: a directory that added words to the name, one carrying an old phone number, and an unclaimed listing.
Why Google Business Profile matters for AI citations
AI Overviews and AI Mode lean on Business Profile data to confirm a firm exists, where it is and what it does. Category, services, reviews and posting cadence all feed placement.
What we do on Google Business Profile
- Rebuild around one primary category and a full services list
- Weekly posts and photo cadence
- Review request and response program
- NAP matched to every other listing
FAQ
Google Business Profile questions.
No. Google suspends profiles at addresses without staffed offices, and the suspension follows the firm.
One primary that matches the practice you want cited for, and only secondaries you actually practice.
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