Topic · 3 articles

Schema and structured data

LegalService, Person, FAQPage and Article markup, what AI engines do with it, and the copy-ready JSON for a law firm site.

SchemaAI search

Schema Markup for Law Firms: What Still Matters in 2026

Google dropped the FAQ rich result and deprecated the Attorney type, but AI engines lean on structured data more than ever. The types to use, copy-ready examples, the rules that matter, and what to stop doing.

Sep 11, 2026 · 3 min read

SchemaAI search

FAQPage Schema After Google Dropped the Rich Result: Keep It or Cut It?

Google stopped showing FAQ rich results for most sites in August 2023, and many agencies stopped adding the markup. Keep it, on pages where the questions and answers are visible, because it costs nothing, it still validates, and it makes the question-answer pairs explicit to every system that parses structured data. Cut it from pages where the questions are hidden or invented. The rule, the JSON, and what it does and does not do for AI citations.

Feb 10, 2026 · 5 min read

SchemaTechnical SEO

Person Schema for Attorneys: sameAs Done Right (With the JSON)

Person markup on an attorney profile tells search systems that the lawyer on the page, the State Bar record, the Avvo profile and the LinkedIn account are one person. Most firm sites either omit it or fill sameAs with the firm's social links. The correct fields, the correct sameAs targets, the JSON to paste, and how to validate it.

Mar 25, 2025 · 4 min read

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