Topic · 5 articles

Bar rules and compliance

California Rules of Professional Conduct 7.1 to 7.3 applied to reviews, content and advertising, so nothing we recommend puts a license at risk.

PricingAI search

Your Agency Says 'AI-Powered SEO'. Here Is What to Ask

Every law firm SEO proposal now says AI somewhere. It can mean the agency writes your pages with a model and publishes them unread, or that it measures whether AI engines cite you, or nothing at all. Seven questions that separate the three, what a good answer to each sounds like, and the two answers that should end the meeting.

Aug 18, 2026 · 4 min read

ReviewsCompliance

The Review Velocity Playbook, Bar-Compliant Edition: Four to Eight a Month Without Asking Anyone to Lie

Review velocity is the rate at which genuine reviews arrive, and it is the review signal that moves the map pack and AI answers most. The pace that works for a small Los Angeles firm is four to eight a month, produced by asking at three matter milestones, rotating platforms, and responding to every one. The full process, the templates, the platform rotation, and the California rules it stays inside.

Mar 31, 2026 · 5 min read

ContentCompliance

Why 'Best Lawyer in Los Angeles' Pages Never Get Quoted (and What to Publish for That Query Instead)

Firms keep publishing pages titled 'Best Divorce Lawyer in Los Angeles' about themselves. They do not rank, AI answers never cite them, and in California the claim itself runs into Rule 7.1. The query is real, though. What the engines actually return for it, and the page that captures the searcher honestly: how to choose, with the questions to ask and the local specifics.

Feb 24, 2026 · 5 min read

PricingLaw firm SEO

Law Firm SEO Contracts: Seven Terms to Refuse Before You Sign

Twelve-month minimums, setup fees, agency-owned domains and content, 'proprietary' reporting with no raw data, ranking guarantees, auto-renewal with 90-day notice, and exclusivity that binds the firm but not the agency. Each is common in law firm SEO contracts, each has a reason it exists, and each should be struck. What to ask for instead.

Oct 14, 2025 · 5 min read

ReviewsCompliance

How to Respond to a Negative Google Review Without Breaching Confidentiality

A one-star review from a former client is not a waiver of confidentiality. Business and Professions Code section 6068(e) and Rule 1.6 still apply, and lawyers have been disciplined for what they wrote in a reply. The rule, the three replies that are safe, the replies that are not, and when to ask Google to remove the review instead.

Apr 8, 2025 · 4 min read

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